How to start with digital marketing in Singapore? Find here!
More than 85% of Singaporeans use the internet actively, and around 29% agree that they read reviews of products online before buying. If you have a brand or small business in Singapore, you definitely need to invest in digital marketing ASAP! Here’s how you can get started –
Hire an agency
There are numerous agencies that specialize in digital marketing Singapore, and these companies charge a fraction of what it would otherwise cost to have your own in-house team. Make sure to hire an agency based on experience and expertise, and not the price alone.
Figure out your marketing mix
While digital marketing has many elements, most brands start with four basics – SEO, pay per click or PPC, social media marketing, and online reputation management. If you have a budget constraint, start with SEO and social media, and you can figure out the costs of paid marketing later.
Most business owners fail to understand that digital marketing is a continuous process, and it may take at least two to three months to see a considerable difference in brand value and traffic. Make sure that you don’t give up early, and when you hire an agency, don’t sign up for long-term contract right away.